I'm Pavel, a digital ethnographer driven by curiosity, creativity & challenges in UX.

A cartoon illustration of a cardboard box with cat-like features, including ears and eyes, on a red background.

Delivery of 80+ digital products.

Screenshot of a website and mobile apps related to small business funding and coaching in Africa, featuring profiles, transactions, and project progress charts.

Case study

Gif animation showcasing an application promo video. On the video is a shot of a hand scrolling through the application and image of an narrator.
Mockup of a website homepage displayed on a pink background, showcasing a case study. The homepage features an illustration with a red background prominently in the center.
A black cat's head peeking out of a white coffee mug with a green background.
Heatmap overlay on a webpage titled 'Investment Guide Africa' showing a woman sitting at a desk with a laptop, a coffee cup, and a plant, with highlighted areas indicating where viewers' attention is focused.
Three digital documents on a yellow background, featuring text, charts, and tables, related to user research or survey analysis.
Digital interface displaying ocean-themed multimedia content, including images, audio, and interactive menus, with a blue background.
A cartoon mouse with black ears and eyes, holding a white arrow pointing to the right on a yellow background.
Posters featuring colorful cartoon monsters, each with text in Slovenian about fighting violence with armored tips.
A mountain hotel with a sign that reads "HOTEL" situated in a mountainous area with snow-capped peaks in the background and a winding road in front.
Collection of posters commemorating various international awareness and activism days, including the International Day of Persons with Disabilities on December 3, the Day against Violence on November 25, the International Day for the Elimination of Violence against Women, the Human Rights Day on December 10, and the International Women Human Rights Defenders Day on November 29.
A laptop computer with an open screen and keyboard, set against a blue background.

2+ years of experience with GenAI.

Open magazines with various articles and images arranged on a dark gray surface, featuring colorful photographs, illustrations, and portraits.

Case study

Case study

Case study

Left: a colorful fluffy stuffed animal, possibly a bear, made of pom-poms. Right: a man and woman in shiny metallic jackets kissing at sunset.
A man in a tan suit and hat standing in front of a large, arched door with a red interior wall. The building has a peach-colored exterior with decorative architectural elements and small plants on either side.